Graphika is a social network mapping and intelligence company. We leverage patented network analysis technology to provide customers with powerful tools for understanding and participating in social media communities.
New York, NY
$1,100 total investment
Analytics, Information Tech, Media and Content, Sales and Marketing
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The Graphika Platform constructs structural relationships among social media actors. Based on these relationship patterns, we discover the key communities of interest and affiliation. In contrast to text analysis, this rich network data provides detailed and highly contextual influencer analysis and allows powerful direct actions to increase brand influence and share of voice in key communities.Whether for engaging with influential audiences or running targeted advertising campaigns, our SaaS platform allows for robust segmentation and distillation of online social networks, providing next-generation influencer identification, network building, listening, and communications capabilities.